Brand Development Brand Management Product Management Product Marketing Software Development Software Product Management Strategy

Bad User Experience is Costly

I just got through with a very aggravating experience trying to book a rental car from Hertz. I’m joining a few fellow Beechcraft Bonanza pilots in Florida in a few weeks to practice formation flying. Every year we practice taking off, flying, and landing in close formation, in preparation for our trip to Oshkosh, Wisconsin […]

Augmented Reality Disruptive Methodologies Disruptive Technologies Innovation Mergers & Acquisitions Product Management Strategy

One Secret Method To Protect Future Profits

When I worked in IBM Marketing, we ran quarterly pulses on the market to ensure that our offerings were still relevant and on-point with our customers, partners and competitors. I’ve worked with companies that also do this to varying degrees, though not as masterfully. One report in particular focused on new product releases as well […]

Blockchain Disruptive Technologies Ecosystem Innovation Internet of Things Strategy

Bitcoin, Blockchain, Initial Coin Offerings – A short primer

I was talking with a few high level business types, doctors and lawyers from an aviation community I belong to and the subject of bitcoin came up. It seems there is a lot of conjecture out there and myths being perpetuated, so I thought I’d put together a short primer for those who are not […]

Brand Management Software Development Software Product Management Strategy

Equifax – A Cascade of Management Failures

It is amazing that a company the size of Equifax (EFX) can do so many things wrong in a row. This is a well established, global company that is headquartered right here in Atlanta with approximately 9,900 employees worldwide. Since the breach, their market cap as plummeted from $17.7 billion to $13.3 billion. They lost […]