The Grand Adventure
When I worked in IBM Marketing, we ran quarterly pulses on the market to ensure that our offerings were still relevant and on-point with our customers, partners and competitors. I’ve worked with companies that also do this to varying degrees, though not as masterfully. One report in particular focused on new product releases as well […]
Am I the only one scratching my head on this one? It took me by surprise when I first heard it and I’ve been thinking about the strategic play that must be going on. What would a technology company want with a company that serves a world-wide network of business professionals? A network of business […]
Every company eventually gets to the point where they need to replace an aging software system. The old system is showing it’s age due to lack of vendor support, lack of functionality, angry users, etc. For whatever reason, it’s time to shed the old and go shopping. Before you even research your first vendor, you […]
I was recently talking with some thought leaders on the subject of increased value to customers as a result of a merger. The general consensus was that mergers are usually great for Wall Street, but maybe not so great for the combined customer base and usually presented problems for the combined company cultures. There was […]
The Wall Street Journal posted an article recently on Kashi, a Kellogg company, that triggered thoughts on many levels. Let’s look at a quick timeline and some statistics. Kashi was founded in 1984 in California to pursue healthy minded consumers. These consumers could arguably be described as smart, environmentally concerned, health conscious, and independent thinkers. […]