Book Review: Strategic Entrepreneurism

This is an awesome book, and I wish I had read it long ago before I co-founded a couple of technology companies. This book is equally valuable to product marketing managers and marketing managers as they assess their markets, and seek to fill the gaps in their offerings.

The biggest premise, and perhaps the best advice is to flip the notion that you need to invent a product or a service FIRST before you find a market. Instead, identify “Holy Grail” types of problems to solve, then find a strategic customer and help them solve that problem. They will help you get the product right with a minimal amount of rework. This premise is pretty much worth the price of the book and the rest of Jon’s advice is gravy.

You can order the book here.