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Mark Travis

The Grand Adventure

About Me

Mark Travis

Pilot; Ducati Flogger; Philosopher; Sailor; And whatever else strikes my fancy

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Month: March 2021

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Know Your Enablers

marktravis
March 10, 2021June 4, 2025 No Comments

As a follow up to the article I published last week, I saw this article on Ray Ozzie’s new company with products that include 10 years of free AT&T service. Buyer-Payer-User. You need to know who will enable your business momentum. “I said, ‘Look, you’re not going to deliver these dreams of 5G and billions […]

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Brand Management Product Management Product Marketing Strategy Technology Marketing

Technology Marketing Has to Be Holistic

marktravis
March 4, 2021June 4, 2025 No Comments

One of the benefits of going to a top school is having very talented professors. The best have a way of describing a concept so simply and “matter of factly” that it sticks with you forever. When I attended Emory’s Goizueta school, one of those professors was Dr. Jagdish Sheth, known to his students as […]

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