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Know Your Enablers

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] As a follow up to the article I published last week, I saw this article on Ray Ozzie’s new company with products that include 10 years of free AT&T service. Buyer-Payer-User. You need to know who will enable your business momentum. “I said, ‘Look, you’re not going to […]

Brand Management Product Management Product Marketing Strategy Technology Marketing

Technology Marketing Has to Be Holistic

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] One of the benefits of going to a top school is having very talented professors. The best have a way of describing a concept so simply and “matter of factly” that it sticks with you forever. When I attended Emory’s Goizueta school, one of those professors was Dr. […]