Brand Development Brand Management Product Management Product Marketing Software Development Software Product Management Strategy

Bad User Experience is Costly

I just got through with a very aggravating experience trying to book a rental car from Hertz. I’m joining a few fellow Beechcraft Bonanza pilots in Florida in a few weeks to practice formation flying. Every year we practice taking off, flying, and landing in close formation, in preparation for our trip to Oshkosh, Wisconsin […]

Augmented Reality Disruptive Methodologies Disruptive Technologies Innovation Mergers & Acquisitions Product Management Strategy

One Secret Method To Protect Future Profits

When I worked in IBM Marketing, we ran quarterly pulses on the market to ensure that our offerings were still relevant and on-point with our customers, partners and competitors. I’ve worked with companies that also do this to varying degrees, though not as masterfully. One report in particular focused on new product releases as well […]