Brand Development Brand Management Competition Disruptive Technologies Ecosystem Strategy

Have you created a highly visible event? Take advantage of every opportunity it presents.

This is the kind of event that Sir Richard Branson used to build Virgin into a global enterprise. Yesterday, Jeff Bezos’ company, Blue Origin, beat SpaceX in a sub-race for a re-usable rocket. (The overall race is far from over) This is a fun race to watch, and winners here are the amazing scientists employed […]

Brand Management Culture Ecosystem Mergers & Acquisitions Organizational Health Portfolio Management Product Management Product Marketing Strategy

When companies merge, opportunity awaits for others

I was recently talking with some thought leaders on the subject of increased value to customers as a result of a merger. The general consensus was that mergers are usually great for Wall Street, but maybe not so great for the combined customer base and usually presented problems for the combined company cultures. There was […]

Disruptive Technologies Enterprise 2.0 Mobile Strategy Uncategorized

Security, lower TCO and the iPad Pro could drive Apple firmly into the Enterprise

Anyone remember the “diskless workstation” that IBM was marketing in the late-80s and 90s? The business drivers were predominantly associated with cost, as you could skip the disk drives, but security was also a great factor. After all, if someone stole a company’s diskless workstations, all they would get is hardware as no confidential information […]