Brand Management Culture Mergers & Acquisitions Organizational Health

Dynamics of moving from small, fast growth to large corporate

The Wall Street Journal posted an article recently on Kashi, a Kellogg company, that triggered thoughts on many levels. Let’s look at a quick timeline and some statistics. Kashi was founded in 1984 in California to pursue healthy minded consumers. These consumers could arguably be described as smart, environmentally concerned, health conscious, and independent thinkers. […]