Brand Management Strategy

The Volkswagen Debacle

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] The Volkswagen brand is in BIG trouble. If Volkswagen doesn’t handle this the right way, the brand will suffer irreparable harm. Could they could suffer a fate as bad as having to withdraw from the US market? I have friends who are religious about their Golf. The brand […]