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Mark Travis

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Mark Travis

Pilot; Ducati Flogger; Philosopher; Sailor; And whatever else strikes my fancy

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Day: September 24, 2015

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Brand Management Strategy

The Volkswagen Debacle

marktravis
September 24, 2015June 4, 2025 No Comments

The Volkswagen brand is in BIG trouble. If Volkswagen doesn’t handle this the right way, the brand will suffer irreparable harm. Could they could suffer a fate as bad as having to withdraw from the US market? I have friends who are religious about their Golf. The brand has die-hard fans, so I don’t think […]

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