Brand Management Strategy

The Volkswagen Debacle

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] The Volkswagen brand is in BIG trouble. If Volkswagen doesn’t handle this the right way, the brand will suffer irreparable harm. Could they could suffer a fate as bad as having to withdraw from the US market? I have friends who are religious about their Golf. The brand […]

Brand Development Brand Management

An Apple car? You must be joking

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] There is a rumor floating about that Apple is working on an actual Apple Car for release in 2019. Really? Seriously? And next they will be working on an Apple Bicycle, Apple Shoes, Apple Motorcycle, and maybe an Apple Refrigerator. These are all items that could benefit from […]