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Mark Travis

The Grand Adventure

About Me

Mark Travis

Pilot; Ducati Flogger; Philosopher; Sailor; And whatever else strikes my fancy

  • F-1 Rocket Build Log
  • Aviation
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  • 3D Printing
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  • Sailing & Boats

Month: September 2015

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  • 2015
  • September
Brand Management Strategy

The Volkswagen Debacle

marktravis
September 24, 2015June 4, 2025 No Comments

The Volkswagen brand is in BIG trouble. If Volkswagen doesn’t handle this the right way, the brand will suffer irreparable harm. Could they could suffer a fate as bad as having to withdraw from the US market? I have friends who are religious about their Golf. The brand has die-hard fans, so I don’t think […]

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Brand Development Brand Management

An Apple car? You must be joking

marktravis
September 22, 2015June 4, 2025 No Comments

There is a rumor floating about that Apple is working on an actual Apple Car for release in 2019. Really? Seriously? And next they will be working on an Apple Bicycle, Apple Shoes, Apple Motorcycle, and maybe an Apple Refrigerator. These are all items that could benefit from the navigation, usability and clever intelligence embedded […]

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